Discover Apex by Rush Sports - Leaders in value

Founded in 2014, Apex has developed and grown under the Rush Sports brand stable, now offering a complete range of bicycle spares, components and accessories, as well as a dynamic lineup of kids, teenager and adult bicycles.

Why choose Apex?

Apex has since it's inception offered incredible value for South African cyclists. From commuters and enthusiasts to first time cyclists, Apex offers a wide range of solutions that are friendly on your wallet, delivering reliability, performance and value. Developed by Rush Sports in-house team of product managers with 6 decades of experience in developing product that solves real-world problems and needs for cyclists.

Key Features of Apex Products:

• Lifetime Warranty: A select number of Apex parts and accessories feature a lifetime warranty delivering peace of mind to consumers.
• Durability & Reliability: Designed to withstand the toughest trails with high-quality materials and precision manufacturing.
• Wide Range of Options: From tyres and tubes to bicycles and helmets, Apex provides solutions for every cyclists needs and riding preference.

Explore Our Apex Product Range

Tyres & Tubes

With a complete range of value busting tyres and tubes for bicycles from 16 inch, 20 inch, 24 inch, 26 inch, 29 inch and 700C.

Components & Spares

Maintain and accessorise your bicycle with Apex range of components and spares from chains, freewheels and cassettes to lights, locks, grips and more.

Bicycles

Apex and Apex Element range of bicycles not only offer great value and performance at their price-points, but their full range of bicycles cater for all ages from kids to adults.

Why support Rush Sports Apex dealers?

• Authentic Apex Products: We guarantee genuine Apex components.
• Competitive Prices: Get the best deals on high-value bicycles, components and spares.
• Expert Support: Our bike specialists are here to help you find the Apex solution for your ride..
• Fast Shipping: Receive your order quickly and safely, so you can hit the trails sooner.

Lead the way with Apex

Whether you're starting out riding or heading out riding, Apex has something to offer for everyone.