Features, articles and news:

TECH: Keegan Swenson dropping bars and lifting trophies

Keegan Swenson, the Santa Cruz HitSquad rider just won Leadville MTB 100 on... DROP BARS?!?!

Given the massive ascent, high altitude and competitive field, the Leadville 100 has created a stir for a number of years in terms of tech / bikes / preparation and race craft. This year's 2024 event was no different with Keegan defying all mountain bike conventions and opting for road drop bars on his Santa Cruz Highball mountain bike hardtail. And in the process, his out of the box thinking very nearly lead to him breaking his own record.

NEWS: Ralson and the Rubber King are back!
Johannesburg, South Africa (5 August 2024) – Rush Sports today announced that they have entered a long-term, exclusive Distribution Agreement with Ralson Rubber of India. Sanjeev Malhotra, Vice-President of Ralson India, said: “It is an honour, but also very enjoyable to be working with Brandon Els and...
TECH: From wire to wheels, how Sapim make the best spokes in the world

From wire to wheels, the Belgian brand Sapim has spent 100 years perfecting its spokes, to the point where it’s now among the most revered names in cycling. But how does the journey start, check our our post for a "how it's made" on Sapim spokes.

NEWS: Brandon Els blog post from Shanghai Show on brandonels.com
The 2024 China International Bicycle Fair or the Shanghai Show was held at the Shanghai New International Expo Centre in Pudong from May 5th to May 8th. The 2024 SIBF covered an area of 135 000 square meters at the SNIEC, there was...
TECH: The History of Motul and it's High Performance Fluids
Motul is a French company founded in 1853 and now spread across the globe producing high-performance lubricants for engines and industry. This includes everything from basic engines, brakes and dampers to the highest performance motorcycles and race cars, not forgetting heavy duty vehicles and equipmnent, boats, machinery and more.
NEWS: Check out the latest post from Brandon on his brandonels.com website
Sitting on the sidelines can't be fun for anyone, much less someone who is as eager, motivated and competitive as Brandon. In the handful of years we have been in business together, Brandon and I have never had the privilege...
NEWS: Motul Bicycle Care products available exclusively through Rush Sports starting 1 March 2024
Motul, the leader in fluids and lubricants for Motorbikes, is launching a unique new range dedicated to bicycles, and Rush Sports are their official distribution partner for South Africa. With a longstanding history in motorsport where performance gains are measured...
NEWS: Sapim Spokes available through Rush Sports starting 1 April 2024
We are super excited to announce that we will be expanding on the line of workshop solutions we offer to bicycle workshops across Southern Africa by adding Sapim Spokes to our line-up of brands. Founded in 1918 by Mr. Herman...
TECH: The Evolution of Bicycle Gearing

From Single-Speeds to Multi-Geared Marvels, the evolution of bicycle gearing from single-speed simplicity to sophisticated multi-geared designs reflects the ingenuity and innovation of the cycling industry.

EVENT | The Bicycle Business Presented by Rush Sports
Third part in the Rush Sports event series saw the team getting together once again at their Samrand HQ to showcase the latest in it's bicycle offering from it's own Signal and Apex product to it's PON Group, Santa Cruz...
EVENT | Rush Sports Presenting Enduro Tech
The second round of the Rush Sports series of dealer events at their HQ saw the team getting hands-on with some workshop tech, tools, tips and tricks. With friendly faces gathered from a vast range of stores, the team at...
EVENT | Rush Sports Talking Maxxis
Kicking off the summer season Rush Sports is hosting a series of dealer events at their HQ to spend some quality time with their dealers that simply isn't possible in-store. Once commonplace in the bicycle industry, it's become less common for...
INTERVIEW | Downhill Tyre Tech with Maxxis
We couldn't talk downhill tyres without speaking to the one brand that has become synonymous with the sport: Maxxis. Maxxis' range of DH tyres has helped riders grace the podium for what seems like forever. In fact, I'm pretty sure...
TRAIL DAZE 2.0 | EP2 Constantia Greenbelts
Trail Daze 2.0 is supported by: Commissioned and published by bikehub.co.za Words and images by Ewald Sadie / Shift Media Riders Dayle Holmes and Oli Munnik It’s not often that you find a suburban trail network which offers proper riding, more...
TRAIL DAZE 2.0 | EP1 Banhoek Conservancy
Trail Daze 2.0 is supported by: Commissioned and published by bikehub.co.za with words and images by Ewald Sadie / Shift Media. October 2017 saw the last episode of Trail Daze 1.0 go live. It was a 3 year long passion project showcasing some...
RESERVE WHEELS | The Universal Truths About Wheel Building
 What you need to know after you think you know everything there is to know about wheel building by  John Petricciani Wheel types are as numerous as the myriad of bikes they’re spec’d on. Despite the countless geometries and style-specific...
FEATURE | No Missed Rides! How Santa Cruz Measures Success
Only passionate mountain bikers know the depth of the disappointment that comes with missing a ride. This is a driving force behind the Santa Cruz philosophy. Build premium-quality, high-performance bikes that are incredibly durable, easy to set-up and simple to...
VIDEO: Cervelo has a piece for every strategy at the 2023 Tour de France
Make Your Move It may look simple—get to the line first—but World Tour cycling is as complex as Grandmaster-grade chess. From race day strategy to tactics in the bunch, every move is considered, calculated, and executed in pursuit of victory. At a...
FEATURE | Why is Santa Cruz South Africa's Most Exclusive Bike Brand?
No matter if you’re at a race with hundreds of others or on a local ride with a small group, you always remember seeing a Santa Cruz. It’s a bike brand that stands out because it doesn’t try to. Steeped...
VIDEO: Trackside With the Santa Cruz Syndicate
 Words: Shimano Trackside, the latest Shimano Originals short film by Anthill Films, uncovers the winning formula of one of the greatest downhill mountain bike teams of all time: the Santa Cruz Syndicate. After struggling with retiring from racing, legend and...
REVIEW | Reserve Fillmore Valves via Loam Wolf
Review: www.loamwolf.com Words: Drew Rohde Images: Loam Wolf We have to admit, while we’ve been “Testing” the new Reserve Fillmore valves, writing a review on them didn’t seem to be too high on our priority list. There’s plenty of small, easily...

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