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In marathon mountain bike racing there are few things as soul-destroying as a mechanical failure. Legs can be emptied and lungs burned raw, but when a snapped chain, fading brakes or failing suspension ends your race, there’s no riding through it. At the Absa Cape Epic – an event that demands months of preparation, sacrifice and singular focus – that disappointment cuts even deeper. It’s exactly why Rush Sports has committed to delivering full SRAM and RockShox support at the 2026 edition of the world’s premier mountain bike stage race.

The first SRAM Technical University (STU) session for 2026 was successfully hosted in South Africa on 27 January - 29 January presented by Rush Sports. This marked an important step forward in technical education and dealer support within the local cycling industry.

Rush Sports didn’t announce its appointment as an Authorised SRAM Distributor for Southern Africa with fireworks or fanfare. That was never the point. For them, credibility comes from execution, not noise. The brief was clear: build the foundations properly, deliver on every promise, and let the results speak. Only then tell the story. Three months in, the story is worth telling.

Launched in 2019, Signal Bicycles has not only written its own chapters as a brand, but it has become integrated into the South African mountain biking culture, which is both unique and dynamic. Get ready for another chapter as the 2026 range drops.

FOR IMMEDIATE RELEASE 11 August 2025, Johannesburg, South Africa. SRAM APPOINTS RUSH SPORTS AS AN AUTHORIZED DISTRIBUTION PARTNER FOR SOUTHERN AFRICA Rush Sports is pleased to announce its appointment as an authorized distribution partner of SRAM in Southern Africa. This...

Keegan Swenson, the Santa Cruz HitSquad rider just won Leadville MTB 100 on... DROP BARS?!?!

Johannesburg, South Africa (5 August 2024) – Rush Sports today announced that they have entered a long-term, exclusive Distribution Agreement with Ralson Rubber of India. Sanjeev Malhotra, Vice-President of Ralson India, said: “It is an honour, but also very enjoyable...

From wire to wheels, the Belgian brand Sapim has spent 100 years perfecting its spokes, to the point where it’s now among the most revered names in cycling. But how does the journey start, check our our post for a "how it's made" on Sapim spokes.

The 2024 China International Bicycle Fair or the Shanghai Show was held at the Shanghai New International Expo Centre in Pudong from May 5th to May 8th. The 2024 SIBF covered an area of 135 000 square meters at the...

Motul is a French company founded in 1853 and now spread across the globe producing high-performance lubricants for engines and industry. This includes everything from basic engines, brakes and dampers to the highest performance motorcycles and race cars, not forgetting heavy duty vehicles and equipmnent, boats, machinery and more.

We recently hosted the team from BikeHub.co.za to give them a tour of our operation and provide insight in Enduro Bearing's unique month warranty. Read on for more on the experience. Guaranteed for life is not something that is commonplace...

Sitting on the sidelines can't be fun for anyone, much less someone who is as eager, motivated and competitive as Brandon. In the handful of years we have been in business together, Brandon and I have never had the privilege...

Motul, the leader in fluids and lubricants for Motorbikes, is launching a unique new range dedicated to bicycles, and Rush Sports are their official distribution partner for South Africa. With a longstanding history in motorsport where performance gains are measured...

We are super excited to announce that we will be expanding on the line of workshop solutions we offer to bicycle workshops across Southern Africa by adding Sapim Spokes to our line-up of brands. Founded in 1918 by Mr. Herman...

From Single-Speeds to Multi-Geared Marvels, the evolution of bicycle gearing from single-speed simplicity to sophisticated multi-geared designs reflects the ingenuity and innovation of the cycling industry.

Third part in the Rush Sports event series saw the team getting together once again at their Samrand HQ to showcase the latest in it's bicycle offering from it's own Signal and Apex product to it's PON Group, Santa Cruz...

The second round of the Rush Sports series of dealer events at their HQ saw the team getting hands-on with some workshop tech, tools, tips and tricks. With friendly faces gathered from a vast range of stores, the team at...

Kicking off the summer season Rush Sports is hosting a series of dealer events at their HQ to spend some quality time with their dealers that simply isn't possible in-store. Once commonplace in the bicycle industry, it's become less common...

We couldn't talk downhill tyres without speaking to the one brand that has become synonymous with the sport: Maxxis. Maxxis' range of DH tyres has helped riders grace the podium for what seems like forever. In fact, I'm pretty sure...

Trail Daze 2.0 is supported by: Commissioned and published by bikehub.co.za Words and images by Ewald Sadie / Shift Media Riders Dayle Holmes and Oli Munnik It’s not often that you find a suburban trail network which offers proper riding,...

Trail Daze 2.0 is supported by: Commissioned and published by bikehub.co.za with words and images by Ewald Sadie / Shift Media. October 2017 saw the last episode of Trail Daze 1.0 go live. It was a 3 year long passion...