#WERIDE SINCE 2007
HISTORY
HISTORY
Customer first since 2007
From it's humble beginnings in Pietermaritzburg, South Africa in 2007, Rush Sports has built, grown and been driven by one single focus - put the customer first.
Since joining the company in November 2015, Brandon Els and Els Group has played a significant role in developing the team and culture of the business, while investing in it's growth through deployment of long-term strategy and capital.
With a relocation to Johannesburg in 2019, the company has now positioned itself amongst the largest concentrated bicycle consumer retail base in Southern Africa, and continues to look forward to a fast-paced and bright future.
August 2025
SRAM
Rush Sports is announced as an official distribution partner for SRAM and it's brands in Southern Africa.
April 2023
SIGNAL SPECTRE
Signal unveil and test the Spectre carbon fibre dual-suspension frame at the Cape Epic.
January 2023
PON BIKE
Rush Sports announces strategic partnership with PON bike brands, adding Cervelo bicycles from Pon Performance Brands to Santa Cruz and Reserve
August 2022
SAM BULL - CEO
Sam Bull is announced as the new CEO of Rush Sports with Brandon Els serving as Chairman and Andre van Aarde as COO.
JANUARY 2019
SIGNAL BIKES
Signal bikes, a Rush Sports brand, is unveiled to the South African public for the first time, launching the brand in the market.
December 2018
NEW HQ
Rush Sports moves it's long-time headquarters to Samrand, Johannesburg to centralise operations nearest the countries customer base.
June 2017
APEX BICYCLES
All-new range of Apex bicycles launched - the benchmark in value for money.
JUNE 2017
REBRAND
Rush Sports works with leading design agency, Boomtown, in a radical revision of it's corporate identity.
MARCH 2016
MAXXIS
Rush Sports is announced as an official distribution partner for Maxxis bicycle tyres in Southern Africa.
November 2015
ELS GROUP
Rush Sports appoints Brandon Els as a non-executive director, and welcomes Els Group as a majority owner.
2009
ENDURO BEARINGS
Rush Sports adds Enduro bicycle bearings to the list of brands in it's distribution stable for Southern Africa.
2007
BEGINNINGS
With a simple goal of serving the South African cycling community, Rush Sports is founded in Pietermaritzburg, South Africa.