Third part in the Rush Sports event series saw the team getting together once again at their Samrand HQ to showcase the latest in it's bicycle offering from it's own Signal and Apex product to it's PON Group, Santa Cruz and Cervelo brands. With the Cape Epic dust having just settled, and the Rush Sports product team busy packing their bags for trade show season in Asia and Europe, the time was perfect to get together and talk about the present and future plans for the company and it's brands.
The stage was set once again for another incredible opportunity to open the curtains of the Rush Sports warehouse and invite our dealers for a peek to see what goes on behind the scenes. Right from the beating heard of the Rush Sports HQ.
In the spotlight, the Signal S910 with it's incredible value proposition for South African consumers.
Well versed in all things bicycles, Sam Bull took centre stage in presenting the unique proposition Rush Sports offers independent retailers in South Africa with it's diverse bicycle portfolio.
Showing off it's fresh coat of mud on it's downtube, the Signal Spectre that was on display is a demonstration that Rush Sports takes it's approach to product development and #WeRide culture seriously.
Not surprisingly, Sam Bull feels the same, and revels in the opportunity to tell the story behind the Signal Spectre and the general philosophy of Rush Sports and Signal Bicycles.
Surrounded by bikes, boxes and good people is a constant reminder for me as to why I'm in the bicycle industry. Nothing makes me more proud than sharing these things.
Speaking of sharing... both Brandon Els and myself caught sharing our own tales. I'm not sure who has more stories to tell, Aqhtar from Solomons Cycles or Brandon... I would call it a tie.
Words: Andre van Aarde
Pics: Dom Brand
