SRAM Appoints Rush Sports as an Authorized Distribution Partner

 

FOR IMMEDIATE RELEASE

 

11 August 2025, Johannesburg, South Africa.

 

SRAM APPOINTS RUSH SPORTS AS AN AUTHORIZED DISTRIBUTION PARTNER FOR SOUTHERN AFRICA

 

Rush Sports is pleased to announce its appointment as an authorized distribution partner of SRAM in Southern Africa. This partnership brings together two cycling industry leaders to serve the South African cycling community with premium products, fast service, and efficient support. SRAM is renowned globally for its performance technologies and has entrusted Rush Sports with the responsibility of representing and distributing its full portfolio of brands in Southern Africa, including SRAM, Rock Shox, Truvativ, Zipp, Quarq, Time, Hammerhead, Velocio and O-Chain.

 

The agreement reinforces SRAM’s commitment to supporting retailers and riders in Southern Africa, by adding an additional distribution channel to the territory. Leveraging its established Independent Bicycle Dealer network, Rush Sports will work closely with SRAM to uphold the high standards that retailers and cyclists associate with the SRAM brand.

 

“We are incredibly proud to partner with a company as innovative and respected as SRAM,” said Sam Bull, CEO of Rush Sports. “This partnership aligns perfectly with our mission to support South African cyclists with premium and high-performance cycling equipment and technologies”, added Bull.

 

For further information on SRAM, please visit: www.sram.com

 

For further information on Rush Sports, please visit: www.rushsports.co.za