Rush Sports announcement from Andre van Aarde and Brandon Els.

Rush Sports and Andre van Aarde are pleased to announce that from 1 May 2020, Brandon Els, will be returning on a permanent basis to the bicycle industry in the capacity of Chief Executive Officer of Rush Sports. Andre will in future focus on his natural business operational talents as Chief Operating Officer of Rush Sports.

Andre van Aarde commented: “Our young team at Rush Sports has seen unprecedented growth over the past 4 years as Brandon has advised us. It is my conviction that during these unusual times Brandon must return on a permanent and not merely advisory basis to not only assist our team daily, but to give the strong leadership he is known for to our customers, staff and stakeholders. I love the operations of Rush Sports and none of my daily roles and normal interactions with our customers at Rush Sports will change at all”.
Brandon Els commented: “Times right now are definitely unusual, but we have all lived through our own unusual times in the past. Rush Sports is ready to assist all our customers as announced on 22 April 2020 by myself in a press release. I have full confidence in Andre and the senior guys at Rush Sports and I see many opportunities now in the aftermath for this nimble, young and industry committed team. It is my job to help reap these opportunities quickly for the benefit of our customers. Once lock down ends my first task will be an 8 week tour to visit all my old customers, friends and each active account of Rush Sports to see how we can help”.
Brandon’s primary office will from 1 May be at Rush Sports, Samrand, JHB. His secondary office will be at Els Group, St. Georges Park, Port Elizabeth.
Rush Sports is a leading supplier of bicycles and bicycle parts in Southern Africa. For more info please email us on


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