Rush Sports - About Us

Rush Sports is a focused and fast growing distributor of cycling products in Southern Africa. Founded in 2005, Rush Sports has grown from humble beginnings under the leadership of young Chief Operating Officer, Andre van Aarde. Since 2015, Rush Sports has attracted experience and capital to support rapid and sustained growth. Building on the experience of the company Chief Executive Officer, Brandon Els, the company now boasts integrated reporting systems, a dynamic product, sales, marketing and management team, a highly supportive and engaged customer base, and lists over 3000 SKU’s from leading brands such as: Santa Cruz, Cervelo, Maxxis, Enduro, KMC, Apex, Signal, BAT and more.


First and foremost, Rush Sports knows and understands that people do business with people, and for this reason it has a large, country wide full-time sales team who are at the face of the business in bicycle retailers across Southern Africa daily. Through technology however, Rush Sports uses multiple sales channels to engage its customers and give them the ability to place orders 24/7 thanks to a leading, fully integrated B2B portal.


The company has highly efficient warehousing and inventory management systems to ensure it maintains the highest service standards. Rush Sports fulfil orders to all corners of Southern Africa within 24 hours!


"My plan from the beginning was to provide my customers with great product, service and exceptional value in the industry that I love - The cycling industry. I am proud of the growth of Rush Sports, and as a team we work hard daily to deliver our objective - customer first” Andre van Aarde - Founder and Chief Operating Officer