Announcement by Safilo Group S.p.A. and Rush Sports Group.

Announcement by Safilo Group S.p.A. and Rush Sports Group.

Safilo Group S.p.A. and Rush Sports Group are pleased to announce a strategic partnership and distribution agreement in Southern Africa.

Safilo Group S.p.A. is an Italian company that designs, produces and distributes prescription frames, sunglasses, sports eyewear, ski goggles and helmets and cycling helmets under its 5 house brands and 32 licensed brands, including Smith Optics and Polaroid. Rush Sports Group is a leading distributor of sporting goods brands.


Garth Olivier, Commercial Leader of Safilo Group for sub-Sahara Africa and South Africa said: “Rush Sports and it’s company culture is a perfect fit for Safilo Group and we look forward to working with the Rush Sports management and their Dealer Network to bring our leading brands to retailers in Southern Africa”.

Brandon Els, CEO of Rush Sports Group, said: “Safilo Group is a global leader in eyewear and sporting goods. We thank Safilo Group for their trust in our company and it will be great to supply their brands through our loyal Dealer Network”.

For more information on Safilo Group, please visit: 

For more information on Rush Sports Group, please visit: