Rush Sports is proud to announce it has been awarded the distribution rights to SOX Footwear, South Africa's premium sock brand.
Sox Footwear and Rush Sports have signed a distribution partnership that will further expand Sox's reach within the South African cycling community through Rush Sport's 450 strong dealer network. Both Sox's Premium Knit and Printed socks will be available to order. Dealers are requested to get in touch with their Rush Sports Territory Manager for more information and lead times.
Founded in 2016, Sox Footwear has grown from a two person team operating a single machine to one of the industry's biggest players. To keep up with demand, the company now employs 16 skilled staff, utilizing 18 state of the art knitting machines to produce over 15, 000 socks per month for customers around the country.
“We’re very excited to collaborate with world-class brands and to be associated with Rush Sports. Their energy, work ethic and knowledge of cycling is truly contagious and we believe this is exactly the partnership we needed to grow the brand.” Jacques Pretorius - Sox Footwear Owner
"Linking up with Jacques again is extremely exciting. Jacques, Francois and the rest of the Sox Footwear team are an incredibly dynamic and motivated bunch, and having their locally produced product under the Rush Sports portfolio is awesome!” Andre van Aarde - Chief Operating Officer